What is Sweepstakes?


Sweepstakes are random drawings for prizes sponsored by various organizations to draw attention to their product or service. When an organization offers a sweepstakes it must adhere to many state and federal laws. One of the most important laws for you to understand is that no purchase is required to enter a sweepstakes. Many people believe that you won't win unless you buy the sponsors product, this is not true. Many winners of sweepstakes do not purchase the sponsors product. The sponsor is hoping you will become aware of and try their product by offering a sweepstakes to draw your attention to the product. Most larger sweepstakes are handled by an outside judging agency. This helps the promoter insure that everything will be handled properly and legally.

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